Hi All – eBay sellers and also those who just want to embark on this promising and sometimes over-simplified thing called – online auction selling!

Why we’re saying – ‘over-simplified’? Simply because so many folks are being led astray by story tales that auction selling is as simple as 1st grade math! Yes – the truth is that ANYONE can start auction selling on eBay or other auctions – and even those who don’t know a single thing about selling tactics, strategies and the psychological aspects of the shoppers’ behavior.

But eBay sellers-to-be are simply mislead to believe that auction selling is much easier due to the fact that you have a guaranteed traffic. They think – ‘right, this is the easiest way to sell something online so I basically have to drop my product on eBay and everything else will take care of itself!’

However, having experienced the harsh side of auction selling, many of eBay beginners start getting that auction selling doesn’t differ by a great extent from any other types of selling. Selling from your own website, selling in off-line shops and even in a local marketplace. The basics of selling have remained the same for the last thousands of years and what people are looking for is – BENEFITS, not only the products!

Do you go to a shopping mall to buy the products or actually you want to buy nice and tasty dinner? Do people buy all sorts of things in order just to get those products? No, of course not! They’re attracted by what those products are GIVING them!

Auction selling is exactly the same but the downside of eBay selling is that a huge number of sellers simply follow the ‘stock – list – sell’ rule and don’t see outside the box. But the truth is that eBay doesn’t give the sellers all the necessary tools to make the selling process attract the shoppers. The shoppers will arrive sooner or later – that’s the beauty of eBay selling! – but very few of the sellers have grasped that by using the same techniques adopted by online merchants years ago they could easily double and even triple the sales amount!

How many times have you seen forum posts like this:

“I’m new to eBay and I want to start selling something. Can you help me with advice on how to list the items properly?”

And then a host of posts follow explaining all the technical details of auction selling and so on. But how many explain to such newbies that the selling strategies and techniques are probably even more important than the technical aspects of eBay product listing?So here are a few very useful tips that every eBay seller – both absolute beginners and hardened auction veterans – will find handy.

* If you don’t use eBay listing templates yet – start doing it right now. You can grab a pack of FREE eBay templates here and copy them in the HTML design view when creating a listing. These templates are designed for the best shoppers’ perception and it’s been scientifically proven that a human’s eye doesn’t scan the whole eBay default screen area.

You just have to have a fixed width product’s description box to make it comfortable for a shopper to read and the modern minisite design concept applied to our eBay templates design makes it even more customer-friendly.

* Include your photo in a listing – so that the shoppers can see that they’re buying from a friendly human not just some anonymous eBay ID. You can take a nice, smiling photo of yourself and upload it on the listings.

When your potential customers arrive at your listings, they’ll be nicely surprised of seeing someone’s photo in the first place! It will instantly bring down the highest barrier of doubts every eBay shopper has, and you next task is to take the shopper by the hand and lead him further down the listing description.

* Describe your product using BENEFITS. We can’t stress the importance of this! Auction selling is about giving the shoppers what they want and if you sell shoes and boots on your eBay listings – do you think you’re selling to a market wanting the shoes and the boots as such? No – they want the comfort shoes give them, they like the way modern shoes look, and they want to boast in front of their friends with fashionable foot ware!

So instead of plainly describing only the color, size and other features tell your visitors what your shoes will give them! The best way of doing it is to write the benefits in form of short sentences and mark them with bullets. It facilitates the perception and makes it very easy to read and understand.

* Give a strong guarantee! Online merchants have long ago understood the power of money back guarantee. You will definitely have to deal with such requests, but do you know how many extra sales you’ll gain having overcome your visitor’s fear of losing money if the product is not what they expect?

These extra sales will certainly offset the hassle you’ll experience with money back requests. And remember – you have to stress it with vivid images (download FREE Guarantee Graphics here) so that your shoppers notice it straight away! Just by writing in below the listing you won’t pull the trick – you have to tell the shoppers openly –

“If the product doesn’t meet your expectations – you can return it back to me for a money refund at any time within the next 30 days! No questions asked!”

These are the basic selling techniques having proved themselves throughout a decade of active online selling. But how many eBay sellers have you seen using such strategies?

We can tell you – not many! So what are you waiting for – start doing it right now! And to get to know a whole lot more of auction selling strategies and approaches – you’re welcome to join our community – while we’re still having our Summer Auction Treat offer!

To Your Auction Success,
SAT Team